Volkswagen | Lowell, MA

VW History: Explore the roots of one of the most iconic automakers on the road today!

As one of the premier VW dealers serving the greater Lowell, MA area, we're something of VW history buffs here at Gervais Volkswagen of Lowell. VW has a long and storied history, and while its roots may be in Germany, the VW that we know today truly began in the 1960's. In fact, if you look closely enough at the VW cars we have on our lot today, you can see that nearly each and every one traces its roots back to one of the most iconic VW cars of all time: the VW Beetle.

The VW Beetle: The car that started it all!

Back when VW as first getting its start here in the States, folks were a bit put off by the diminutive size and signature rounded form of the car that would be known as the Beetle. It was only when advertising agency Doyle Dane Bernbach came up with the VW Beetle advertising campaign that sales truly took off, and less than 12 years later, the VW Beetle broke the worldwide production record of 15 million vehicles due to its widespread popularity.

VW Today: See where the VW brand has gone and where it's going here at Gervais Volkswagen of Lowell

From its riotous success in the 1960's to the modern day, VW has built a brand stable of innovative and thoughtfully designed vehicles. And it's all too easy to see the fruits for that labor here at Gervais Volkswagen of Lowell. So, if you'd like to get a look at the latest VW vehicles here in Lowell and learn more about the storied history of the VW brand, feel free to visit us at Gervais Volkswagen of Lowell at your earliest convenience.

Gervais Volkswagen of Lowell

6-B Industrial Ave
Directions Lowell, MA 01851

  • Sales: (978) 454-1202
  • Service: (978) 454-1202
  • Parts: (978) 454-1202
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